CGT’s sister brand Path to Purchase Institute set out to increase transparency in the growing marketplace of retail media, launching an interactive Omnichannel Landscape that highlights existing retailer media networks and relevant key partners across nine categories.
The discussion will explore how businesses can effectively integrate data, AI, and analytics to deliver seamless, personalized customer experiences across both digital and physical channels.
Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.
Thanks to an increasingly fragmented retail environment, today’s consumer goods organizations are battling for more visibility into operations and more leverage within their partnerships.
Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities.
Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.
