Ocean Spray, David’s Bridal & Forrester Execs To Debate at Analytics Unite 2021
Call it the Great Debate: Analytics Unite 2021 will convene a trio of retail and consumer goods experts to explore the tech-powered strategies impacting the industry now and into the future.
Featuring Lizzy Ellingson, David’s Bridal chief digital experience officer; Brendan Witcher, Forrester Research VP, principal analyst; and Jamie Head, Ocean Spray chief digital and technology officer, the group will debate the strategies expected to have an impact on both the short and long term.
Ellingson is chief digital experience officer at David’s Bridal, which operates more than 300 stores across the United States, Canada, United Kingdom and franchise locations in Mexico. Prior to this, she served as co-founder and chief product and design officer at Blueprint Registry, which was acquired by David’s Bridal in 2018.
An experienced leader in information technology for the CPG industry for more than 18 years, Head joined Ocean Spray in 2018. He currently oversees IT/Technology division ensuring the cooperative invests to maintain, grow and digitally transform our business. Previously held leadership roles with Mars, Inc. and GlaxoSmithKline Consumer where he served as CIO for Americas Consumer Healthcare.
Witcher serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence.
Moderated by Joseph Skorupa, RIS News editor at large, the panel will also break down why they encourage investment in these strategic areas and their vital place in the modern CG and retail tool kit.
5 Pivotal Tech-Powered Strategies That Will Shape the Future of Business will take place during Analytics Unite, a three-day virtual experience with today’s global thought leaders. This year’s Future of Business theme is designed to help leading data and analytics senior executives map their future to success through sessions, share groups and networking.
