NPDI (New Product Development & Introduction)

CGT Investigates Virtual Product Development Adoption

New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches.
Snapple Gets Biggest Makeover in 37 Years

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.
Clorox Undergoes an Innovation Evolution

The Clorox Company details how it has transformed its product development process to sustain market leadership
Lean Times

Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever.
Del Monte Unleashes $8 Million Ad Campaign

The new advertising features television spots to drive the dog treat category leadership role.
Kellogg Tests New Cereal Box on Store Shelves

A new space-saving box gives consumers a glimpse at the possible future of the cereal aisle.
SoBe Lifewater Slims Down

SoBe Lifewater fans across the country can now get SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors.
Coke Launches Sprite Green

Coca-Cola releases Sprite Green, a naturally sweetened sparkling beverage with TRUVIA natural sweetener, recently approved by the FDA.

The Top 20 Most Successful New Brands of 2008