NPDI (New Product Development & Introduction)

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.

CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.

The top 10 providers of a suite of software applications or point solution for product management, including new product development, formulation, packaging, introduction and launch.

CGT readers recognize the new product development and introduction solution and service providers that best empower their businesses.

Learn how consumer goods manufacturers are reducing packaging materials, creating more sustainable formulas and bringing them to market with a smaller carbon footprint with PLM Software.

Since the opening of the W.K. Kellogg Institute in 1997, the company has seen net sales double from $6 billion to nearly $13billion.

Campbell's management highlights plans for its U.S. soup business and provides an overview of its International businesses, with a focus in Russia and China.