NielsenIQ Acquires Product Attribute Data Company Label Insight

NielsenIQ has acquired Label Insight, the global product attribute data and product metadata platform.

The strategic acquisition of Label Insight brings to NielsenIQ product attribute data, covering roughly 99% of all online consumer queries across over 80% of U.S. food, pet, and personal care products. With a database of over 200,000 product nutrients, 400,000 product ingredients, and 9 million product attributes, Label Insight’s product metadata platform — which spans consumer product preferences such as sustainably sourced, free from specific allergens or ingredients, keto friendly, low sugar, and cruelty free — enables brands and retailers to help shoppers find the products that meet their individual health, wellness, and lifestyle needs.

Through this acquisition, NielsenIQ has become a more comprehensive and robust data provider within the $175 billion health and wellness space, with the source of product attribution data, in tandem with its global retail measurement system (RMS) sales data and panel insights.

Label Insight is headquartered in Chicago with an additional office location in St. Louis.