Nike Redefines Performance and Sustainability
Nike Inc. debuts Nike Considered Design, its latest products that combine sustainability principles with the newest innovations for sport. While Nike has delivered Considered products to consumers for several years, this is the first time that Nike Considered Design will be featured in all of Nike's six key categories: basketball, running, football (soccer), women's training, men's training and sportswear, as well as in tennis and ACG (All Condition Gear). For example, Nike's best-selling running shoe, the Pegasus, which is celebrating its 25th anniversary, is the first pinnacle running shoe to be Nike Considered Design.
"As we look at how we design and develop products and run our global business, it's not enough to be solving the challenges of today," says president and CEO Mark Parker, for Nike. "We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products."
Nike aims to have 100 percent of Nike footwear meet baseline Considered standards by 2011, all apparel by 2015 and all equipment by 2020. Achievement of these goals would mean waste in Nike's supply chain will be reduced by 17 percent and the use of environmentally preferred materials will be increased by 20 percent.
"As we look at how we design and develop products and run our global business, it's not enough to be solving the challenges of today," says president and CEO Mark Parker, for Nike. "We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products."
Nike aims to have 100 percent of Nike footwear meet baseline Considered standards by 2011, all apparel by 2015 and all equipment by 2020. Achievement of these goals would mean waste in Nike's supply chain will be reduced by 17 percent and the use of environmentally preferred materials will be increased by 20 percent.