Frozen food company Ajinomoto Foods North America is taking steps to improve its on-shelf availability capabilities.
The frozen food company, which includes such brands as Tai Pei, Ling Ling, and Jose Ole in its portfolio, is expanding its partnership with IRI to leverage its Daily Out-Of-Stock (OOS) Benchmarking tool. The technology is designed to provide CPG manufacturers and retailers with daily OOS views down to key retailer marketing areas and county levels.
Updates show the stock positions of both Ajinomoto Foods and competitors for key retailers and provides in-stock percentage history, including pre-COVID-19 periods, to allow for promotion forecasting and reporting.
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The company was already leveraging IRI’s market measurement solutions and consumer panel information, and Matthew Troyka, marketing director at Ajinomoto Foods North America, said the new tech will enable them to better understand their inventory position and address OOS issues as necessary.
They’re now also able to see competitive issues and help ensure inventory is on the shelf where demand will spike and is needed most, he added.
Ajinomoto Foods North America operates nine factories and one main office in the United States. It has more than 3,000 employees in North America.
Nearly 20% of the top product launches of 2021 were frozen meals, according to IRI, which noted that Ajinomoto Foods sales are currently outpacing the frozen snacks category.