Kate Pomeroy, head of innovation at Pernod Ricard North America, said the product was inspired by one of the company’s most popular recipes. The company also declared St. Patrick’s Day as a two-day holiday in honor of the product innovation.
The global RTD cocktails market is expected to grow at a CAGR of 12% from 2021 to 2028, to reach $1.78 billion, according to Grand View Research, up from $714.8 million in 2020.
EnsembleIQ Names Joe Territo EVP of Content & Communications
CGT parent company EnsembleIQ has named Joe Territo executive vice president of content and communications.
In his new role, Territo is responsible for communications strategy and execution, including public relations and marketing. He will continue leading collaboration among EnsembleIQ brands and shared services teams to develop new and innovative products and content optimization practices, resulting in audience engagement growth helping customers to connect with business professionals.
Territo joined EnsembleIQ in 2019 as senior vice president of content to develop and execute a cohesive content strategy driving valuable digital behaviors. His work has increased audience engagement with EnsembleIQ offerings, and the offerings of its customers.
He also served as brand director of EnsembleIQ’s Path to Purchase IQ before being promoted in 2021 to executive vice president of content. In that role, Territo most recently partnered with multiple EnsembleIQ brands to lead development of a series of innovative hybrid video and podcast experiences delivering actionable business insights.
Jennifer Litterick, chief executive officer of EnsembleIQ, said Territo has made a powerful impact on mobilizing teams across the organization to drive engagement and increase the value of its products.
“His oversight is now expanding to lead communications efforts that will enhance awareness of EnsembleIQ’s business intelligence offerings across all the industries and segments we serve throughout the entire path to purchase,” she said.
Prior to EnsembleIQ, Territo served as chief content officer of business information services provider Penton, playing a leading role in the company’s digital transformation prior to it being acquired by Informa for $1.6 billion.
Territo’s previous experiences include serving as VP of content at the Newhouse family’s Advance Local, and executive producer with Time Inc. new Media, where he managed design and production of digital content with Time, Money, Fortune, Sports Illustrated, and People.
Territo started his career as a news reporter for Advance’s Star-Ledger in Newark, N.J., and shifted his responsibility to help lead the launch of the company’s first local news website, NJ.com.
Product discovery and sourcing platform RangeMe has expanded its capabilities so suppliers can sell directly to U.S. retailers. Suppliers in eligible categories can set up a storefront that displays and fulfills products and orders, and the new service features single-click purchasing, multi-order add-to-cart, and access to order details and history.
The new ordering capability seeks to provide end-to-end buyer engagement through product discovery, evaluation, and purchase in one experience, and it will be available for use at RangeMe parent ECRM’s Global Market: Spring Buying Days March 28 – April 1. Retailers can filter, sort, and find brands or products; add them to their carts; and make purchases directly on RangeMe or set up 15-minute meetings on ECRM Connect with suppliers.
Santiago Urti, CEO of Green Global Foods, said the new capability will drastically shorten the time it takes to get its products on shelves, especially with community-based and regional retailers.
The Global Market even will also include such speakers as Jane Ewing, SVP of sustainability at Walmart; Julie Barbar, SVP of health and wellness at Walmart; and John Shaw, head of supply at Farmstead.
PepsiCo is providing free access to more than 100 education and upskilling programs through a new program that extends its Pep+ business strategy. Known as Myeducation, the program was developed in partnership with Guide Education and is available to more than 100,000 associates. Among the offerings include undergraduate degrees in business, operations and supply chain, data analytics, and technology, and PepsiCo will cover 100% of tuition costs, books, and fees.
Pep+ is centered around three pillars — Positive Agriculture, Positive Value Chain, and Positive choices — with initiatives intended to meet consumers’ increasing priority toward the planet and society.