News Briefs

03/30/2022

Stride Rite Overhauling Digital Experience, Focusing on Personalization and Enhanced Site Search

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Stride Rite storefront

Children’s footwear brand Stride Rite, under the Vida Shoes International umbrella, is looking to evolve its e-commerce growth strategy and reshape the consumer shopping experience. 

To do so, it has tapped Searchspring, which will create e-commerce campaigns and enhance site search, product recommendations, and personalized experiences across the brand’s e-commerce platform. 

Stride Rite is also redesigning its navigation taxonomy to optimize for conversion and mobile viewing, using tech from CQL to create a website with growth and scalability in mind. The website itself runs on Shopify Plus. 

[Related: Stride Rite Fit Zone Growing Retail Footprint]

According to Brian McManus, executive vice president of Vida Shoes International, Stride Rite’s technical complexity is growing rapidly alongside its expanding list of digital features. 

“Stride Rite’s newly launched tech stack, designed for future growth and stability, lowers our total cost of ownership significantly and empowers our e-commerce teams to focus on content, marketing, and acquisition to cultivate deeper relationships with our customers,“ he added.

This article first appeared on the site of sister publication, RIS. 

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03/29/2022

Snowflake Expands AWS Relationship with Demand Forecasting Improvements

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Amazon Web Services logo

Data cloud company Snowflake is expanding its relationship with Amazon Web Services (AWS), to improve demand forecasting and delivery for the retail and CPG industries. 

Customers will now be able to natively access Amazon purchase order (PO) data and Amazon Forecast generated insights from Snowflake’s Retail Data Cloud to better identify variances in product demand and plan for manufacturing and delivery lead times. 

Through this technology, users can leverage brand-level and fulfillment center-level forecasts, and access new data from third-party data providers within the Retail Data Cloud, from Snowflake’s single, integrated platform. 

[Read more: Five Innovations to Improve CPG & Retailer Collaboration in 2022]

Capabilities include the following:

  • Import Amazon PO data into Snowflake to better access, govern, and share data seamlessly across the organization.
  • Improve forecast accuracy using machine learning models from Amazon Forecast to create accurate time-series forecasts to predict demand for variable vendor purchase orders weeks ahead of time.
  • Track product weight or dimension changes to ensure they adhere to manufacturer standards.
  • Improve on-time in-full (OTIF) metrics to enhance organic ranking on Amazon.com, reduce chargeback expenses, and help ensure products are in-stock for consumers to buy.
  • Match correct probabilistic forecasts with SKU sales velocity to help ensure key products will stay in stock and improve revenue.

Rosemary Hua, global head of retail and CPG at Snowflake, said that today’s retail and CPG companies are looking for accurate, efficient, and timely tech solutions that positively impact their bottom lines.

“Amazon.com has revolutionized how retail and CPG businesses sell and deliver to consumers and, similarly, Snowflake has had a profound impact on empowering businesses to optimize their operations and seamlessly collaborate on data,” she added. “Together, Snowflake and AWS can streamline data-driven inventory management for items sold on Amazon.”

03/28/2022

The Honest Company Launches One-Click Checkout

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Honest company

The Honest Company has updated its e-commerce site, now allowing consumers to check out with one click. 

Using technology from online checkout company Fast, the Honest Company is providing consumers with the ability to purchase its products directly from online articles, display ads, emails, and QR codes via one step. The partnership was announced during ShopTalk, and will allow Honest consumers to quickly replenish their products by inputting their payment and shipping information once. 

Honest will also be adding QR codes to its product packaging to allow consumers to more easily reorder their preferred items. 

Fast Checkout is directly embedded on product detail pages on the company’s website, allowing buyers to bypass the shopping cart and subsequent checkout flow. If consumers wish to make additional purchases, they will have an opportunity to do so during the Fast Checkout process. These items are added to the original order, eliminating packaging waste and extra shipping costs. 

Pete Gerstberger, chief digital and strategy officer at The Honest Company, said that the company is evolving to meet the needs and preferences of its consumers. 

[Related: Pete Gerstberger Named Chief Digital & Strategy Officer at The Honest Company]

"Our goal every day is to make it as easy as possible for consumers to discover and purchase our products, while delivering the experience they know and expect from us,” he added. “By implementing Fast's one-click checkout, we're providing consumers another way to shop with us at the click of a button, no matter where they are."

Domm Holland, co-founder and CEO at Fast, said the tech upgrade makes it easier for the Honest Company consumers to order and reorder products, whether via the e-commerce store or a QR scan. 

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03/25/2022

Purple Innovation Taps Previous Skullcandy Exec, Jeff Hutchings, for First-Ever CIO Role

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Jeff headshot

Purple Innovation, Inc has named Jeff Hutchings chief information officer, a newly created role that will support the mattress company’s growth plans and innovation acceleration. 

Previously the chief product officer at Skullcandy Inc., Hutchings will leverage his decades-long background in corporate tech, engineering management, product strategy and development starting May 1 at the company’s Lehi, Utah, headquarters. Hutchings will report directly to Rob DeMartini, who was appointed chief executive officer in March 2022. 

[Related: From Mattresses to Invoice Mastery: How Purple Automated Accounts Payable]

Prior to Skullcandy Inc., Hutchings held various roles at car technology company HARMAN International. He stated that joining Purple “presents a unique opportunity to create meaningful impact within the health and wellness industry, helping improve lives and reinventing comfort for consumers."

"I am thrilled to announce that Jeff Hutchings will be joining Purple as our chief innovation officer, bringing his deep experience in leading product strategy and development across different channels to spearhead Purple's innovation journey," said Rob DeMartini, Purple's chief executive officer. "I am confident that Jeff will strengthen our team at Purple and help lead us with innovative new products to help drive growth."

03/22/2022

Global Beauty Company Shiseido To Bolster Manufacturing Efforts

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manufacturing line

Beauty brand Shiseido Company, Limited, is implementing a “Win 2023 and Beyond” strategy with the goal of establishing more efficient production systems. In an effort to do so, the brand has signed a multiyear licensing agreement with a manufacturing operations management solutions provider.

Using the Dassault Systèmes Perfect Production system across major Shiseido production sites in Japan, Europe, the U.S., and other countries, the company will focus on improving factory productivity and reducing costs.

The single collaborative virtual environment allows Shiseido to focus on end-to-end planning and operations optimization to more accurately assign production resources, maintain product quality, and satisfy both global and local product demand.  

[Related: Beauty Industry Joins Forces on Sustainability Initiative, EcoBeautyScore]

Atsunori Takano, executive officer, CITO, Shiseido, stated that by 2030, the company hopes to be a global leader, and expects the new manufacturing solution to bolster its growth strategy.  

“The consumer shift toward wellness is accelerating globally, and leading beauty players will need to deliver innovative new products to market faster than ever before,” said Philippe Loeb, vice president, Consumer Packaged Goods & Retail Industry, Dassault Systèmes, adding that technology can deliver a more agile experience in existing factories and can help expand the brand’s portfolio of beauty and wellness products. 

03/17/2022

Zebra Technologies Expands Portfolio with Automation Firm Acquisition

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Company using robotics in the supply chain

Zebra Technologies is acquiring Matrox Imaging for $875 million, bringing into the fold automation and vision technology. Recent IT investments also include robotics and machine learning. 

[Related: Boosting Supply Chain Challenges Through Advanced Technologies: Up Close with Zebra Technologies' Guy Yehiav]

Matrox Imaging’s software development kits, smart cameras, 3D sensors, vision controllers, input/output cards, and frame grabbers are used to capture, inspect, assess, and record data from industrial vision systems in factory automation, electronics and pharmaceutical packaging, semiconductor inspection, and more. 

Anders Gustafsson, chief executive officer of Zebra Technologies, said the acquisition will enable them to meet evolving consumer needs across the automation journey, including production and the movement of goods and materials. 

According to the company, the purchase will expand Zebra’s recently launched fixed industrial scanning and machine vision portfolio and grow its focus in software, machine learning, and deep learning.

The transaction is subject to customary closing conditions, including regulatory approval and is expected to close in 2022. 

This article first appeared on RIS News.