News Briefs

04/08/2022

Shisiedo Launches AI Makeup Advisor Experience

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Shiseido store front

Global makeup company Shiseido is tapping into AI-powered personalized recommendations with its new offering: AI Makeup Advisor. Powered by Revieve, the technology will use a “selfie analysis” to help consumers identify products that are unique to their needs. 

Consumers can access the Makeup Advisor via Shiseido’s website. They will be asked to upload a selfie and answer questions based on their desired beauty goals. Using AI and user input, the technology then provides a list of recommended products based on full makeup application, including eyes, lips, and face. Consumers will also be able to try on products virtually before purchasing to determine whether they are a good fit. 

The company will be able to leverage the zero- and first-party data collected to provide more personalized recommendations. 

The partnership with Revieve kicked off in 2019 with the launch of Skincare Advisor across all of Shiseido’s regional markets. Romain Carrega, Shiseido EMEA Prestige director said he is excited to see the relationship expand to makeup.

“Shiseido’s customers can now purchase new products with full confidence and discover a makeup routine that works for them,” he said.Delivering these innovations to consumers to pursue beauty and wellness have been part of the Shiseido DNA since day one.”  

“Brands and retailers are connecting with their consumers in a whole new way,“ said Sampo Parkkinen, founder and CEO at Revieve. “AI-powered technologies in a traditional industry like beauty and skincare will help guide brands in understanding their consumers and leveraging their needs to market and promote their products in the most tailored way possible.” 

Shiseido has made several advancements in its digital transformation over the past year. In 2021, the company formed a joint venture with Accenture to migrate its IT infrastructure to the cloud and more heavily invest in digital marketing and emerging technologies like AR.

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04/04/2022

CGT Parent EnsembleIQ Investing in Membership and Subscriptions With New Hire: Craig Lowe

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Craig Lowe headshot

CGT parent company EnsembleIQ has tapped previous Wall Street Journal employee Craig Lowe for its newly created position: senior vice president of membership and subscriptions. Lowe will be responsible for the overall strategy and delivery of new enterprise membership and subscriptions initiatives across the company’s grocery, drug, convenience, retail technology, and consumer goods channels. 

Lowe brings vast international membership and subscription expertise from across both the business to business information services marketplace and consumer media. He created paid subscriptions and membership programs, transformed a conferences business, and led controlled circulation and news trade sales and marketing initiatives. 

He was most recently vice president, global audience marketing at Dow Jones, where he was responsible for delivering audiences for the Wall Street Journal’s global events business, and developing membership growth strategies for all WSJ Professional membership propositions. Earlier in his career, Lowe was with BMI Research, Espicom Business Intelligence, Saga Publishing Ltd, Euromoney Institutional Investor Plc, and Centaur Media Plc. 

“Today we have two high-value membership products — Path to Purchase Institute and Restaurant Technology Network. By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels,” said Jennifer Litterick, CEO of EnsembleIQ. “Craig will provide strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision maker audiences and new constituencies seeking to grow their businesses.” 

EnsembleIQ is a North American business intelligence company delivering insightful information and actionable connections throughout the entire path to purchase in retail, retail technology, consumer goods, healthcare, and hospitality. To learn more about EnsembleIQ, visit ensembleiq.com.

03/31/2022

Google’s Cloud Brings User Intent to Brand E-com Search

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lowe's

Retailers including Lowe’s, Fnac Darty, and Casas Pernambucanas are leveraging Google Cloud’s new technology to improve website and mobile app search experiences.

The tech, which became widely available this week, is built on Google’s technologies to understand user intent and context. For example, when a consumer searches for a “long black dress with short sleeves and comfortable fit” on an e-commerce site, they will immediately get results for that item, according to Google.

This fully managed service is customizable and features advanced query understanding for better results from broad queries and non-product searches; semantic search to effectively match product attributes with website content; optimized results that leverage user interaction and ranking models to meet specific business goals; and security and privacy measures to ensure retailer data is isolated with access controls to delivers search results on their own properties.

[See also: Nike’s Apps Rocket Fuel for Growth]

“With limited customer signals and no historical data, descriptive long-tail searches are some of the most challenging queries to understand,” added Neelima Sharma, senior VP, technology, e-commerce, marketing and merchandising at Lowe’s. “We have been partnering with Google Cloud to give our customers relevant results for long-tail searches and have seen an increase in click-through and search conversion and a drop in our ‘No Results Found’ rate since we launched.”

"Making constant improvements to our website search engines has always been a priority for us as we aim to give our customers a simpler, more customized and enhanced online shopping experience,” said Olivier Theulle, Fnac Darty's chief ecommerce and digital officer. “As we implement Google Cloud’s site search solution on our Fnac Darty websites and are the first French retailer to do so, we expect the solution to deliver increased conversion rates while also offering greater customer satisfaction.”

Fabiano Rustice, CIO at Pernambucanas, said the retailer recorded a 20% reduction in search refinements per user on Black Friday 2021, the largest retail date in Brazil.

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03/30/2022

EnsembleIQ Named ‘Best Place to Work in Chicago’

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EnsembleIQ Comparably award

Parent company of CGT, EnsembleIQ, has been named a “Best Place to Work in Chicago” based on a survey of company employees. Comparably included EnsembleIQ in its ranking due to the company’s outstanding culture and leadership.

EnsembleIQ received “A” level grades for its company leadership, office culture, and overall team. Survey analysis revealed 95% of employees look forward to interacting with co-workers; 81% report they are happy with their work-life balance; 95% are proud to be part of the company; and many employees commonly receive constructive criticism or positive feedback every week.

Comparably awards are derived from sentiment ratings anonymously provided by employees about their workplaces, and winners are determined based on 20 core culture metrics — ranging from work-life balance and environment to compensation and career growth.

EnsembleIQ chief executive officer Jennifer Litterick said, “This study clearly shows that EnsembleIQ employees appreciate our positive culture and strong corporate values. Our employees are the foundation of our business, and I am proud to collaborate with them as we drive growth by delivering actionable business intelligence and connections to business professionals and solution providers in the retail, healthcare and hospitality markets.”

In recent years, EnsembleIQ leadership has transformed the organization into a North American business intelligence company. This has included rebuilding the company’s executive leadership team to include financial, people, operations and content, and communications executives — all especially focused around innovation. 

The company also has created a performance-based culture; recruited high-performing employees from diverse backgrounds with high levels of information services, technology, and emotional intelligence; bolstered morale through new people programs that help connect employees with each other; and provided strong leadership development programs and a Diversity, Equity and Inclusion Council. 

All of these factors have significantly contributed to the evaluation by employees that has resulted in Comparably honoring EnsembleIQ as a “Best Place to Work in Chicago.”

“An organization’s culture starts at the top,” said Comparably CEO Jason Nazar. “According to feedback from employees at EnsembleIQ, they believe their CEO is an extraordinary leader who is creating an excellent workplace culture.”

EnsembleIQ — North America’s leading source of insightful information and actionable connections in retail, healthcare and hospitality — is headquartered in Chicago, also operates out of a Toronto office, and includes team members working remotely throughout the U.S. and Canada. 

03/30/2022

Stride Rite Overhauling Digital Experience, Focusing on Personalization and Enhanced Site Search

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Stride Rite storefront

Children’s footwear brand Stride Rite, under the Vida Shoes International umbrella, is looking to evolve its e-commerce growth strategy and reshape the consumer shopping experience. 

To do so, it has tapped Searchspring, which will create e-commerce campaigns and enhance site search, product recommendations, and personalized experiences across the brand’s e-commerce platform. 

Stride Rite is also redesigning its navigation taxonomy to optimize for conversion and mobile viewing, using tech from CQL to create a website with growth and scalability in mind. The website itself runs on Shopify Plus. 

[Related: Stride Rite Fit Zone Growing Retail Footprint]

According to Brian McManus, executive vice president of Vida Shoes International, Stride Rite’s technical complexity is growing rapidly alongside its expanding list of digital features. 

“Stride Rite’s newly launched tech stack, designed for future growth and stability, lowers our total cost of ownership significantly and empowers our e-commerce teams to focus on content, marketing, and acquisition to cultivate deeper relationships with our customers,“ he added.

This article first appeared on the site of sister publication, RIS. 

03/29/2022

Snowflake Expands AWS Relationship with Demand Forecasting Improvements

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Amazon Web Services logo

Data cloud company Snowflake is expanding its relationship with Amazon Web Services (AWS), to improve demand forecasting and delivery for the retail and CPG industries. 

Customers will now be able to natively access Amazon purchase order (PO) data and Amazon Forecast generated insights from Snowflake’s Retail Data Cloud to better identify variances in product demand and plan for manufacturing and delivery lead times. 

Through this technology, users can leverage brand-level and fulfillment center-level forecasts, and access new data from third-party data providers within the Retail Data Cloud, from Snowflake’s single, integrated platform. 

[Read more: Five Innovations to Improve CPG & Retailer Collaboration in 2022]

Capabilities include the following:

  • Import Amazon PO data into Snowflake to better access, govern, and share data seamlessly across the organization.
  • Improve forecast accuracy using machine learning models from Amazon Forecast to create accurate time-series forecasts to predict demand for variable vendor purchase orders weeks ahead of time.
  • Track product weight or dimension changes to ensure they adhere to manufacturer standards.
  • Improve on-time in-full (OTIF) metrics to enhance organic ranking on Amazon.com, reduce chargeback expenses, and help ensure products are in-stock for consumers to buy.
  • Match correct probabilistic forecasts with SKU sales velocity to help ensure key products will stay in stock and improve revenue.

Rosemary Hua, global head of retail and CPG at Snowflake, said that today’s retail and CPG companies are looking for accurate, efficient, and timely tech solutions that positively impact their bottom lines.

“Amazon.com has revolutionized how retail and CPG businesses sell and deliver to consumers and, similarly, Snowflake has had a profound impact on empowering businesses to optimize their operations and seamlessly collaborate on data,” she added. “Together, Snowflake and AWS can streamline data-driven inventory management for items sold on Amazon.”