Mergers and Acquisitions

Edgewell Personal Care Company has acquired direct-to-consumer personal care brand Billie in a $310 million cash deal, nearly a year after the Federal Trade Commission sued to block P&G’s attempt to pick up the brand.

Church & Dwight will acquire the TheraBreath mouthwash brand in $580 million cash deal.

General Mills is selling its European dough businesses to Cérélia, the manufacturer of ready-to-bake dough items.

Unilever is selling its global tea business to a private equity firm for about $5.08 billion.

Johnson & Johnson intends to split into two companies, separating its Consumer Health business and creating a new publicly traded company.

The No. 12 consumer goods company is making moves to gain share and outgrow the U.S. sports drink category.

Grupo Bimbo picked up the Popcornopolis brand for its Barcel USA snack division, marking its entrance into the U.S. popcorn category.  

Pernod Ricard will acquire The Whisky Exchange, an online and brick-and-mortar spirits retailer.

The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz.

The acquisition is expected to accelerate Zebra’s Enterprise Asset Intelligence vision by expanding its growing retail and consumer packaged goods software portfolio.

Zesty Paws is expected to benefit from H&H's expertise and resources to further drive the brand's growth while being able to operate independently.

Adidas is selling Reebok to Authentic Brands Group (ABG) for $2.47 billion.

PepsiCo is selling its Tropicana and Naked brands to private equity firm PAI Partners as part of a $3.3 billion deal.   

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

Founded in 2004, Wabion provides consulting and implementation services for Google Cloud Platform and Google Workspace solution, including integration, development, licensing and training.

Altria Group subsidiary UST LLC will sell its Ste. Michelle Wine Estates business to private equity firm Sycamore Partners Management for $1.2 billion.

The acquisition of HCM is expected to enable enVista to meet the growing market demand for automated solutions.

The acquisition is expected to accelerate PMI’s beyond nicotine strategy and expands its product pipeline development capabilities in inhaled therapeutics.

The integrated sales and marketing services provider announces two new sub-brands to maximize opportunities for natural, specialty, ethnic and emerging brands.

Acquiring MEATER represents the next logical step in Traeger's digital evolution and ongoing effort to create the ultimate connected grilling experience through the ability to precisely monitor food temps from virtually anywhere.

The planned acquisition is expected to advance Zebra’s mission to bring advanced robotics solutions to customers with labor-intensive operations.

Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.

The acquisition is expected to help companies unlock revenue growth management opportunities and reduce operational inefficiencies with artificial intelligence.

The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.