Mergers and Acquisitions

Unilever is continuing to optimize its brand portfolio with the purchase of premium hair care brand K18. Meanwhile, the company is selling off personal care brand, Elida Beauty.

La Colombe will function as an independent brand; however, Chobani has stated there will be “collaboration and knowledge sharing” between the two companies.

Mars is making moves to purchase Hotel Chocolat, a high-end British chocolatier and retailer. Learn what the acquistion could mean for both companies.

General Mills has acquired the pet supplement brand founded by veterinarians. Fera will be the first supplement product in General Mills' pet portfolio.

Kellanova now becomes a global snack conglomerate for brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies, Eggo, and more. Learn more.

Bacardi has announced its purchase of Ilegal Mezcal, enhancing its brand presence within the rapidly growing super-premium Mezcal category.

The food giant is set to acquire Hostess Brands, a maker of sweet snacks including Twinkies, Ding Dongs, and Ho Hos.

e.l.f. Beauty is acquiring Naturium for $355 million in stock and cash. Get the details.