Responding to Shopper Trends Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers The Pulse -- August 2005The successful private-label business of Staples Inc. dates back to the 1990s. Spreading The Wealth ConAgra Foods drives effective pricing and promotions with flexible CRM tools Insights: Going Out for Milk in 2020 From preference profiles to fingerprint scanning, the shopping experience will eventually become a "no brainer" for consumers Lessons Learned How to achieve EPC/RFID tagging compliance Riding The Growth Wave Quiksilver leads a pack of innovative firms poised to break out of the small to mid-sized market Accurate Prediction Demand forecasting technology boosts competitive edge The Pulse -- July 2005 To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America. Path to Discovery Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted. Justifying an MRM Strategy Understanding the ins and outs of the current Marketing Resource Management landscape First Previous 998 999 1000 1001 1002 Next Last
