Technology

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.

Managers at Quantum Foods Inc. were facing two key challenges: improve inventory control as the business continued to grow dramatically, and meet increasingly stringent government and industry regulations regarding food safety.

Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

New effort to drive operational efficiencies across sales, marketing and finance