Technology

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry.

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

How to take advantage of the global economy