Technology

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.

Star Trac, an international commercial and consumer fitness equipment company, selects Oracle to rebuild, integrate and automate a wide array of systems across the company.

The English-language comics distributor moves to a voice system from paper and achieves smart slotting, putaway and cartonization.

The company chooses a new solution that is expected to meet product demands and support efficient manufacturing operations.

New software from SAP is expected to help support growth and expansion plans, better manage projects across the business and analyze large volumes of data faster.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.

What other CG companies made BusinessWeek's Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.