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Star Trac Eases its Global Expansion

Star Trac, an international commercial and consumer fitness equipment company, selects Oracle to rebuild, integrate and automate a wide array of systems across the company, including HCM, CRM, financials and Supply Chain Management (SCM).

"With Oracle we can continue to embrace our innovative culture by leveraging best of breed technologies without having to be in the business of software integration," says Jeff Kuckenbaker, VP of Information Systems and Technology, Star Trac. "After an extensive evaluation, Oracle proved to be the best company suited to our business challenges, the best technology footprint to meet our growing global needs and, undoubtedly, the best of breed in the industry."

With more than four million people in over 75 countries now using Star Trac exercise equipment daily, including patented bikes for Spinning, Star Trac has experienced a period of rapid global growth and acquisitions, resulting in diverse, unconnected systems and processes, as well as a severe lack of data accessibility and reporting capabilities.

The Oracle implementation is expected to help Star Trac accomplish key goals, from implementing a global ERP system, to automating financial and supply chain processes, to supporting the company's key service and warranty business.

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