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Technology

  • L'Occitane Growth Prompts Operational Change

    The manufacturer of skincare, body care, fragrance and hair care products selects an Apriso solution for manufacturing operations management and to help manage its strong growth.

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

  • Unilever Makes Mobile its Key Marketing Strategy

    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

  • Social Media and Downstream Data

    Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

  • P&G Shares Diaper Making Secrets

    P&G will make its advanced digital design tool available at no cost to American small and mid-sized manufacturers. The commitment is part of a new national effort among industry, universities and the federal government to create high-quality manufacturing jobs and enhance global competitiveness.

  • Newell Rubbermaid Names Unilever Exec as CEO

    During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization.

  • Kimberly-Clark, Wal-Mart Partner with Mobile App

    The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.
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