Technology

Walmart, P&G, Kraft Share Sales & Marketing Tactics
More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.
Dynamic Margin Management
Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

PepsiCo Gets Social at Point of Purchase

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
Goal-Oriented Degree

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
2011 Visionaries

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
Walgreens Closes drugstore.com Deal

The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.
What Consumers Really Think about Retail Promotions

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
Brown Shoe Names SVP from Nike

Brown Shoe Company, Inc. appoints Timothy J. Joyce to the position of Senior Vice President & General Manager-American Sporting Goods.
P&G Files Lawsuit Against Mouthwash Manufacturer

The lawsuit seeks to stop Vi-Jon from violating P&G's intellectual property and selling the infringing products.
Oscar Mayer Brand Opens Food Truck

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.

Walmart, P&G, Kraft Share Sales & Marketing Tactics

Dynamic Margin Management

PepsiCo Gets Social at Point of Purchase

Goal-Oriented Degree

2011 Visionaries

Walgreens Closes drugstore.com Deal

What Consumers Really Think about Retail Promotions

Brown Shoe Names SVP from Nike

P&G Files Lawsuit Against Mouthwash Manufacturer

Oscar Mayer Brand Opens Food Truck