Technology

With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

The new ownership structure of SA2 Worldsync GmbH is expected to strengthen innovation, global reach and investment in mobile commerce.

The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.

An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?

Now everyone claims to be an Enterprise DSR. So how do you weed through the confusion and get what you need?

The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.