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Technology

  • PepsiCo Americas Beverages Names New President

    Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.

  • J&J Consumer Companies Boosts Ingredient Transparency

    Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

  • Frito-Lay Offers New Resources for Gluten Free Snacks

    In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

  • Starbucks Partners for Mobile Payments

    Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.

  • GMA Reveals Keys to Growth

    According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Walmart to Sell Genetically Modified Corn

    Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
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