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  • Over 4,000 New Products Race to be on Walmart's Shelves

    A new contest giving new products an opportunity to win virtual shelf space on Walmart.com has exceeded the retailer's wildest expectations. Consumer enthusiasm proves that @WalmartLabs, Walmart's hub for innovation at the intersection of social, mobile and retail, is on track to lead the next generation of e-commerce.
  • PepsiCo Reveals New Global Structure and Leadership

    A former PepsiCo executive rejoins the company as Chief Executive Officer, PepsiCo Americas Foods. Meanwhile, current PepsiCo Americas Foods CEO John Compton has been named to a new position.
  • Henkel Presents New Sustainability Strategy for 2030

    By 2030, Henkel aims to be using only one-third of today's inputs for every euro it generates.

  • ConAgra Celebrates the History of Frozen Meals

    Healthy Choice has changed the reputation of frozen foods - revamping over the years based on direct consumer feedback for fewer, fresher-tasting ingredients.

  • How to Optimize Marketing Mix for More ROI

    Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.
  • Journey from an Instinct-Driven to an Insight-Driven Organization

    Spurred by the continuing economic crisis, industry leaders find themselves at a crossroads, torn between instinct and insights that seem to defy established wisdom.

  • OREO Turns 100 Years Young

    Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.
  • Sara Lee Coffee & Tea to be Based in Netherlands

    Domiciling Coffee & Tea in the Netherlands allows management to be close to its key Western European markets and effectively manage its global portfolio.
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