Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.
Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.
Though Darice is a family operation, the company is a major global competitor with a wide variety of products and capabilities. The company gained the flexibility to manage changes in its fulfillment processes and streamline operations by leveraging Manhattan SCALE.
