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Technology

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Walmart to Sell Genetically Modified Corn

    Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • Natural Product Solutions Introduces New Line of Supplements

    NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.

  • More Customer Contact

    Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

  • The State of Facebook

    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

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