Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning.
Across a multi-billion dollar business in North America alone, millions of dollars of economic value are being delivered to the business through a co-managed IT service delivery model, based on monitoring key business KPIs, and impacting them with specific-value driven interventions.
Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
