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  • Hallmark Shares Product Portfolio Management Strategies

    There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.

  • General Mills Improves its Health Profile

    The largest General Mills health advancements in fiscal 2012 include increasing whole grain and reducing sodium.

  • CPG Companies Step Up Mobile Marketing

    Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

  • Walmart Launches Dog Food Brand

    Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailers first ultra premium dry dog food.

  • PepsiCo Names SVP, Global Strategy and Planning

    The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.

  • PepsiCo Americas Beverages Names New President

    Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.

  • J&J Consumer Companies Boosts Ingredient Transparency

    Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

  • Frito-Lay Offers New Resources for Gluten Free Snacks

    In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.
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