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Technology

  • Unilever Forms Facebook Partnership to Launch Waterwork

    Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.
  • SC Johnson to Acquire Space Bag Brand

    The addition is expected to strengthen the company's home storage offerings and it's a natural complement to its Ziploc Brand business.
  • TPM Challenges and Trends

    On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.
  • A-B InBev and Grupo Modelo to Combine

    The combined company would lead the global beer industry with roughly 400 million hectoliters of beer volume annually and 2012 estimated revenues of $47 billion. Its operations would span 24 countries with enhanced opportunities for 150,000 employees across the globe.
  • VMTs Retailer POS Data Knowledgebase Project

    VMT is actively transferring their internal POS data sharing knowledgebase to their website for open sharing.
  • Minority Consumers Lead Digital Shopping Charge

    U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
  • Leveraging Consumer & Shopper Insights to Drive Collaboration with Retail Trading Partners

    In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...

  • Pharmavite Expands Product Line, Introduces New Brand

    A total of 20 offerings across three new Nature Made product lines will be in market by year end. In addition, Pharmavite will introduce Voots, a recent brand acquisition.
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