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  • TerraCycle Uses Social Action for Recycling

    Inspired by Pivots upcoming docu-series, Human Resources, featuring TerraCycle, Recycle Right! aims todistribute 1 million standardized recycling labels in United States by the years end.
  • mike's hard lemonade Temporarily Rebrands Itself

    Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.
  • Nestle Unifies Nescafe Brand Globally

    It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.
  • CG Industry Commits to Improve Health and Wellness

    The Consumer Goods Forum Board of Directors agrees to new strategic milestones to help ensure the wellbeing of consumers.
  • Trade Spend Transformation: Too Much ... Too Little ... Just Right

    When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.
  • A New Day for Retail Execution

    I recently had the privilege of moderating a share group meeting with some of todays top executives at the CGT Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level.
  • Campbell's Improves Supply Chain Performance

    Campbell Soup Company will leverage transportation management services and logistics technology to achieve greater operational efficiencies, and cost savings.
  • Diageo Canada Enhances Trade Spend

    ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013.
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