Technology

For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

Acquisitions are an important avenue of growth for McCormick. Stubb's is McCormick's third acquisition agreement announced in 2015.

ACH Food Companies Inc. will utilize Exceedra to provide Integrated Business Planning, including an integrated Trade Promotion Management system.

Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce.

L'Oreal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT.

Menasha Corp., Neenah, Wisconsin, has acquired Portable Packaging Systems of Mississauga, Ontario. 

Anheuser-Busch announces it will invest more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. These investments will support growth of its brands and reinforce the beer company's commitment to the U.S. communities where it operates through local spending and jobs.