Technology

For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.

ACH Food Companies Inc. will utilize Exceedra to provide Integrated Business Planning, including an integrated Trade Promotion Management system.

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

Acquisitions are an important avenue of growth for McCormick. Stubb's is McCormick's third acquisition agreement announced in 2015.

General Mills Cereals plans to have more than 90 percent of its portfolio updated by the end of 2016.

Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter.

Clorox Co., Oakland, California. The board of directors has appointed George Harad as independent chair of the board, and Jeffrey Noddle as chair of the management development and compensation committee.

Land O'Lakes, Inc. names first chief communications officer
Kim Olson to join company July 20.