The Australian Financial Review spoke with Indra Nooyi, PepsiCo's chief executive, about what design means to her, the challenges in changing a culture, and her proudest achievement.
Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.
IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.
Instagram announces users can now share photos and videos in both portrait and landscape orientation on the social networking service, amove which may spur consumer goods brands to invest more in vertical video.
Manufacturers are inundated with demand for their product data. As managing this data grows more complex, manufacturers seek solutions to simplify its creation, hosting and delivery.
