Technology

New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. 

A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.

McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.