Find out which five retailers are pushing the innovation envelope in both technology and strategy and are providing their customers with differentiated service and aligning their strategies to meet shopper demand.
HTC and Under Armour unveil UA HealthBox, a connected fitness system that measures, monitors, and manages the most important drivers of health and fitness sleep, fitness, activity and nutrition.
With urbanization a growing trend around the world, theres a new form of segmentation that allows companies to act locally without losing large-scale delivery. Using a city archetype approach can enable companies to capture these opportunities without adding complexity or cost.
Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project.
