Technology

IT Cosmetics was developed with leading plastic surgeons to provide women with problem-solving skincare and makeup products.

PepsiCo launches a new line of crafted sodas available in five flavor combinations that feature an unexpected twist.

Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands.

In order to achieve optimal global expansion, Richard Essigs of E&Y explains how to balance what strategies have worked in the past with what will deliver success in the future.

Barry Callebaut integrates 65,000 cocoa farmers in Cte dIvoire and will include more across the world, for a stronger supply chain.

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.