Technology

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

Sai Koorapati provided strategic direction and guidance for Callaway Golf while implementing two key business initiatives for the company's digital journey.

As the holidays roll around again, it’s time to take stock of things we are thankful for.

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences?