Whirlpool Acquisition Builds Digital, IoT MusclesThe planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience. A Look Back at RCAS 2017Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson. The State of Consumer Products A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business. Perdue Helps ShopRite Hawk Healthier Chicken Working with Retailers A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short Tostitos Turns Consumers into Piñatas Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves. Hall of Fame Profile: Cheryl Williams Cheryl Williams, chief information officer, Wakefern Food Corp., was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017. Ghirardelli 'Unwrap Them' Floorstand This corrugated tower from Lindt & Sprungli’s Ghiradelli featured an assortment of outstanding chocolates in brightly decorated packages. Lego Star Wars Spectacular If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems. P&G Upgrades PLM Platform Using the upgraded solution, P&G hopes to accelerate and improve its packaging and product design, along with its requirements and program management. First Previous 398 399 400 401 402 Next Last
