Technology

Held across three days and packed with keynotes, panels and fireside chats with today’s industry-leading CG brands, retailers and solution providers, Analytics Unite provided attendees with some much-needed perspective, context and inspiration as we move into the second half of the year. See highlights of the coverage here.

While manufacturers are increasingly adopting digital capabilities, they must consider using data and analytics to build resilience. Here are few critical factors that they need to consider as they progress their data and analytics capabilities to keep up with uncertainties.

Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.   

The deal is approximately valued at $1.7B and is expected to enhance E2open’s supply chain execution capabilities with BluJay’s transportation management software and global trade capabilities.

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end. How can you get those valuable, predictive insights?

Coca-Cola HBC is expected to digitally transform its supply chain by leveraging flexible processes to support fast decision-making and adapt quickly to changing business environments and consumer demand.

In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.

Beauty brand KISS has extended its partnership with IRI to help it stay at the forefront of today’s evolving consumer beauty trends.