Technology

Consumer goods companies have traditionally viewed the supply chain as a necessary evil to be effectively managed to reduce unnecessary expenses. But more companies, including Kellogg’s and PDC Brands, are exploring how it can be transformed into a revenue center. 

In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.