Technology

Husqvarna Turf Care gets lean during its seasonal peak

With roots 50-years deep, Murray Feiss Industries is an award-winning, lighting, occasional furniture and decorative accessory company that operates two divisions, each with a totally different business concept.

Yamaha Motor Europe revs up research to launch new products

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

The past year was one of struggle and experimentation in consumer goods companies' use of Radio Frequency Identification (RFID), with lingering standards, product immaturity, cost and return on investment issues clouding the ability to reach Wal-Mart's January 2005 mandate.

Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.

In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.

Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.