Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.
Record sales in 2011 prove that the H.J. Heinz Company's investments in emerging markets and innovation are working as key growth enablers, even in a deteriorating economy.
Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.
It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
