Apps

Updates include customized user settings, product notifications and unique search options.

"The cloud" sounds like a nebulous other-world without definition or structure, but the reality is quite different. Moving your small business to the cloud can save you time, energy, and money, all while improving communication and collaboration among your team. Check out six specific benefits of taking the leap with your small business.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.

I recently had the privilege of moderating a share group meeting with some of todays top executives at the CGT Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level.