Outsourcing

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.

There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just keeping the lights on to powering business opportunities. Here, Dr Pepper Snapple Groups CIO explains how he challenged the status quo to drive rapid continuous improvements across the business.

CGT's readers rank the top 10 companies that provide business outsourcing/IT services to the consumer goods industry.

Accenture will provide Unilever with HR business process outsourcing services that benefit more than 130,000 Unilever employees in more than 100 countries and introduce a series of service improvements focused on enhancing the user experience.

Under the terms of the multiyear engagement, Cognizant will provide a comprehensive range of consulting and application services globally to help Philips consolidate, rationalize, and enhance its IT landscape.

The Top 10 providers of business outsourcing services to the consumer goods industry.

The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.