In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.
Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.
With the shift to digital accelerating faster than ever, here’s how CG brands can learn from their DTC counterparts and stay competitive amidst a digital transformation that’s been kicked into high gear.
Nicolas Hieronimus has been elevated from deputy CEO to CEO of L’Oreal, succeeding the retiring Jean-Paul Agon on May 1, 2021, and ending an 18-month process.