Digital Transformation

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Amazon joins Apple and P&G in qualifying for the consultancy's "Masters" category of sustained leadership.

As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.

CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

CGT and sister brand RIS News again join forces to examine how consumer goods companies and retailers are using analytics both individually and collaboratively.

Consumer goods companies are struggling to keep up with the data-driven market leaders.

The planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience.

Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.