Digital Commerce

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

During a recent CGT webinar, Samantha Mitchell, chief digital officer at CONA Services, provided attendees with an inside look at how the company modernized its customer engagement platform.

Consistency stems from the “right” data, knocking down departmental silos and personalization when it counts.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Select mom-and-pop retailers that partner with Unilever are receiving a digital boost in their order management and merchandising processes.

The predictive analytics and AI-driven upgrades will help Kenvue expand existing efforts supported by Microsoft.

Learn about its connected consumer experience, which uses data-driven, lifecycle marketing to bring automated, hyper-personalization to life.

The Campbell’s Company has a new leader who will oversee its digital transformation strategy. Get the details.