It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.
Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
Elmer's Products Inc. -- which produces perhaps the most well known line of consumer adhesives --will deploy Kewill Flagship, an enterprise class, multi-carrier shipping management system, to extend the organization's distribution capability.
This month, Executive Editor Kara Romanow catches up with Mike Mastroianni, Vice President North American Planning, Reliability & Operations for The Campbell Soup Company.
