Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.
To ensure its position as a leader in the golf industry, PING shelved development tools that it had used for a year and adopted new software, which helped dramatically speed development of the nFlight custom-fitting application.
The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term?
