Data & Analytics

Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID.

Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

A progress report on the retail industry's adoption of mobile and social initiatives.

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.