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Data & Analytics

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

  • Social Media and Downstream Data

    Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

  • The State of Trade Promotion Optimization

    Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

  • Going Digital = Growth for CG Companies

    Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.

  • All-Clad Enables Demand Planning at Key Retailers

    All-Clad plans to make use of demand planning and production dashboards to improve inventory management, store detailing and product lifecycle management at its key retailers, which include Williams Sonoma, Macys and Bloomingdales.

  • Walmart to Open 400 More Mid-Sized Stores

    Wal-Mart Stores Inc. plans to accelerate the opening of mid-sized Neighborhood Market stores based on a positive ROI seen from 185 existing stores. Plus, where will new Walmart Express stores pop up next?

  • Fonterra Optimizes Predictive Analytics

    Fonterra will implement a SignalDemand solution partnered by IBM Global Business Services as part of the IBM Consumer Products Industry Framework.

  • Maidenform Finds Best Fit with RFID

    The apparel manufacturer selects Cybra Corporations EdgeMagic solution to implement item-level RFID tagging.

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