Data & Analytics

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.

Del Monte extended refined demand-driven principles to a supply network of co-manufacturers, co-packers, raw material suppliers and 3PL providers to reduce overall inventory cost and improve operational efficiency. Here, Chief Procurement Officer David McLain tells the companys unique story.

As part of this, Hasbro is reorganizing its global games business and moving its games marketing and games development employees from Massachusetts to Rhode Island.

The regional variation in the pace of economic growth has created significant change and new opportunities for Diageo. As a result, the company has begun to review its operating model across the global business.

In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

Launched in July 2008, Yihaodian offers more than 75,000 SKUs and has achieved a significant position in online grocery sales, as well as in categories such as baby/Mom, consumer electronics and apparel.

Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.