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Data & Analytics

  • CGT Reveals 2013 Business & Technology Award Winners

    Year after year, CGT recognizes a elite few consumer goods companies for unmatched, transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth. Get to know the 2013 winners here.
  • J&J Names Global CMO from Coke

    Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.
  • New Possibilities Using Predictive Analytics

    To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.
  • Weight Watchers Makes Executive Appointments

    Weight Watchers names an new President, North America and Chief Technology Officer, bringing consumer products and IT experience from companies like Heineken USA and IBM.
  • Reckitt Benckiser Drives Sales with Consumer-Generated Video

    Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.
  • Annie's Appoints Chief Financial Officer

    The new CFO was most recently Vice President Corporate Controller and Chief Accounting Officer at Molson Coors Brewing Company.
  • Mondelez Invests in Demand Sensing, Forecasting

    Terra Technologys Demand Sensing and Transportation Forecasting solutions help Mondelez decrease forecast error by almost 40 percent and gain supply chain efficiency in North America.
  • buzz Solutions Releases Mobile App for Retail Execution

    The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time.
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