Data & Analytics

Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insights.

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

Molson Coors expands its Northern presence in the fast growing Indian beer market and creates new opportunities to introduce Molson Coors brands in India.

Consumer goods manufacturers can now benefit from offline-capable Chatter embedded within Spring Mobile Solutions cloud-based sales and merchandising mobile applications.