Predictive Analytics

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

Zack Hicks has been named chief digital and technology officer at Kimberly-Clark, a new role for the company.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.

We chat with Ash Mehra, most recently CDIO of Packable, and also previously CDIO of North America at Mondelez International, about advancing digital transformation and preparing for future consumer needs.

We sit down with Ash Mehra to explore where more work is needed to break down internal silos to advance digital transformation. 

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.

Vast efficiencies are possible with a value chain that uses virtual twins on a single platform. Learn more.